Bark x Cybertip!ca
Aysha Addus | Art Director
Emily Au | Art Director
OOH
Shows the uncomfortable reality of what adults playing with kids in online games looks like. If this were happening in a park, it would be unacceptable. Why does a screen make it any safer?
OOH’s would be posted on billboards and inside shopping malls, places families visit together.
Experiential
Speech bubbles would be made of lenticular plastic, allowing the words to shift as people walk past. This interactive element grabs people's attention while also communicating the campaign's key message.
