Goody | Hair ties

Alex Wyatt | Art Director
Bia Basaria | Art Director

Lindsay Sadler | Copywriter

Execution

Women put their hair up to get things done. But in our self-improvement obsessed culture, getting things done "for fun" has been made to feel scandalous.

Challenge

How do you inspire brand loyalty to a product people don't often think about?

Key Insight

Goody holds back your hair. Never your fun.

OOH

Stunt

Take over the women’s washroom at a nightclub in downtown Toronto, putting Goody hair tie dispensers over the toilets - just in case anyone has had a little bit “too much fun” and needs someone to hold back her hair back for her.

Social

Show us your “messy bun”

Women are always told to look a certain way: cute, pretty, put together.

“Show us your messy bun” gives women the chance to show off their messy side. Their “real” side.

Bad hair day?
Sweaty work out?
Bedhead?

Show it off!