Observation
There is no specific time of day to drink milk. We return to it again and again throughout the day.
Key Insight
Our body always needs what milk provides.
Execution
Milk is a giver.
OOH
A glass of milk would be made cool to the touch by a built-in cooling system, allowing people to experience the refreshing benefits of milk on a hot day.
Milk in the glass would rise and fall throughout the day due to a custom-made overhang that would cast a shadow on the glass, allowing people to see how milk naturally fills you up.
TV SPOT
SOCIAL
