Clamato

Challenge

Gen Z don’t make drinks with Clamato because they consider it an older generation’s drink with no cultural ties to the present moment.

Key Insight

In the current political climate, as allies turn into adversaries, a brand that celebrates national pride is refreshing.

Execution

Piss off an American.

Stunt
Squish an American

Special Clamato branded coasters would be distributed to bars, giving customers a laugh and a collectable to enjoy with their drinks.

Fact based headlines shouting out Canadian’s achievements in the trade war.
Just one more reason to celebrate.