Clamato
Alessandra Singh | AD
Meghan Maccormack | AD
Lindsay Sadler | CW
Challenge
Gen Z don’t make drinks with Clamato because they consider it an older generation’s drink with no cultural ties to the present moment.
Key Insight
In the current political climate, a brand that celebrates national pride is refreshing.
Execution
Piss off an American.
Stunt
Squish an American
A coaster you want to put your drinks on.
SOCIAL
Lives on TikTok and Instagram
Out of Home
Fact based headlines shouting out Canadian’s achievements in the trade war.
Just one more reason to celebrate.
