Challenge
Dairy Queen isn’t seen as a go-to destination for cool drinks in the summer.
Key Insight
In summer sports, the real opponent isn’t the other player, it’s the heat.
Execution
DQ is bringing relief from the heat to unique sporting events across Canada with:
The Cold Court
ACtivation
The cold court
Calgary
@ The Bounce Outdoor
Basketball Court
toronto
@ Trinity Bellwoods Park
Pickleball Court
MONTREAL
@ Jean-Doré Beach
Volleyball Court
VANCOUVER
@ The Stanley Park
Tennis Court
Cold Court Merch
The Cool Off Corner
DQ Ice Dips
OoH
Social
