Dairy Queen

Bia Basaria | AD

Lindsay Sadler | CW

Challenge

Dairy Queen isn’t seen as a go-to destination for cool drinks in the summer.

Key Insight

In summer sports, the real opponent isn’t the other play, it’s the heat.

Execution

DQ is brining relief from the heat to unique sporting events across Canada with:
The Cold Court

Calgary

@ The Bounce Outdoor
Basketball Court

Cold Court Merch

@ Trinity Bellwoods Park
Pickleball Court

@ The Stanley Park
Tennis Court

The Cool Off Corner

@ Jean-Doré Beach
Volleyball Court

DQ Ice Dips